Managed Web Marketing Environment, a first from Mindscape
"Our Managed Web Marketing Environment enables us to become the innovation engine for our clients. We are proactive in bringing new methods, ideas and marketing trends to their attention as part of our ongoing relationship."
- Paul Ferrier, Co-Founder
We often find clients invest well to produce a high quality, user-friendly website, but the annual budget is consumed by the development. When this happens, the site exists with little to no web marketing support. And after 400+ developments, we know the clients who are truly benefiting from the web are also marketing on the web. A great website + great web marketing = success.
What Is A Managed Web Marketing Environment?
A Managed Web Marketing Environment is a community-centric approach to website development and management for our clients. The MWME is more than content management. It’s more than marketing. It’s more than you will commonly get with any stand alone website. It’s managed. It’s always current. It’s always evolving. It’s more efficient. It’s NOT a template system.
The MWME is an incredibly robust code base that is shared among a group of organizations. All of the MWME’s tools (such as blogs, custom forms, news listings and image galleries) are available at the click of a button. The environment is continually updated to incorporate new standards, new functionality and new web services.
Our clients will benefit from one another by sharing features and development costs. By reducing the cost of web development, budget resources can be allocated to web marketing. What does that mean for you? Faster return on your investment, a very important element with today’s economy.
The Old Way vs The New Way
Everyone knows two brains are better than one. So why not assign that philosophy to your website? In the sense we’re talking, it’s more like, “Would 100 websites working together help me more than if I were alone?” The answer is, yes.
Custom Development
All developments are still custom, but when new features are developed, they can be shared with all sites using the MWME.
“But I don’t want to share”
If you need a custom tool that is proprietary to your business, it can remain private and closed off to the network. But in general, it is to everyone’s benefit to share.
Trends and Management
Amazingly, we’re on the web a lot. Chances are pretty good that we’re on the web even more often than you. The point? Well, we’re on top of emerging trends and technology. Imagine its 1999 and people are talking about this new marketing technique called “blogging”. We pay close attention and add this feature into our environment before most clients even know what it is. This is how we keep your site up to date with the latest trends of web marketing. With the MWME, as new technologies develop, they’ll become available for your site affordably, and at the click of a button.
The value and life cycle of your website
Like everything, a website has a life cycle. In most cases, a website is considered out of date if it’s design is more than 3 years old. Depending on your market, if all the content on the site remains the same for even one month, it’s considered out of date. At the point it’s out of date, your website can easily become a negative brand value. Meaning it starts to work against you. If your competition looks great and up to date with their website, and you look old, this could negatively impact their impression of your company. And worse yet, cost you the sale or relationship.
Fixed Cost
Budgeting for a website the old way can be difficult because technology and web marketing trends are constantly evolving (fast). With our new development model, you can more easily budget your web investment.
How is it less expensive?
With our new development model, you pay for your custom design and implementation into the new environment. The MWME requires less coding, resulting in a LOWER DEVELOPMENT COST. With this approach, you’ll enjoy a site with a continually expanding feature set, at a reasonable, fixed cost that’s easy to budget.
You won’t pay for upgrades for your tools UNLESS you need functionality that is not built in the system and requires custom programming (such as a proprietary tool to access your internal databases). The only other time the system will cost you more is if we update the design for you.
Why would we sell our developments for less?
It’s really quite simple and will benefit everyone. The power is in the number of clients taking advantage of our environment. Each client contributing a small monthly fee will give us the ability to focus on developing the best tools for the market. With this business model, we’re no longer constrained by hours. Instead of having 10 hours to develop a photo gallery for one client, we can invest 100 hours to make the best possible gallery and make it available for all our clients. We call this approach “Shared Development.” The quality of our web developments will continue to increase, while the price goes down. And it’s all because of the environment we build together.
How can I take advantage of TRAIN?
Now that you know more about TRAIN, it's time to
contact us to setup a demo.